Avoma vs Gong for Australians 2026: Published Price or Quote-Only?

Pricing figures updated 6 September 2026: USD prices are converted at the current rate (1 USD ≈ 1.40 AUD, verified 5 September 2026) and shown ex-GST, replacing the retired 1.55 + GST basis. A GST-registered Australian business that supplies its ABN is not charged GST on an imported digital service; other buyers should allow ~10% on top (Methodology).

Winner: Avoma for the typical Australian business — it publishes its prices, bundles transcription, AI notes, scheduling and CRM sync into one affordable subscription, and you can sign up and start today without booking a sales call. Pick Gong only if you run a serious, well-funded sales organisation that needs best-in-class revenue intelligence and can stomach quote-only USD enterprise contracting. Avoma scores 14/25, Gong 16/25 — Gong is the better product, Avoma the better buy for almost everyone reading this. Neither clears our Australian Fit gate, so neither is a category Top Pick.

Last reviewed: 25 June 2026 by Adam.

These two tools sit at opposite ends of the same category. Avoma is the SMB-friendly meeting assistant that records, transcribes and summarises your calls, then logs them to your CRM — with prices on the page and a self-serve sign-up. Gong is the enterprise revenue-intelligence benchmark: it reads across whole deals to flag risk and coach reps, and it's quote-only, USD-billed and built for funded sales orgs. They overlap in the middle — both join your calls, both transcribe, both sync to Salesforce and HubSpot — but the buying experience and the price tell you who each one is really for. For most Australian businesses, that gap decides it before the feature lists do.

At a glance

What both tools actually do

Both join your Zoom, Teams or Google Meet calls as a notetaker, record and transcribe what was said, write an AI summary, and push it into your CRM. From there they split hard on ambition and audience.

Avoma — founded in Palo Alto in 2017, the name stands for "A Very Organised Meeting Assistant" — is built to be the one tool a smaller sales or customer-success team needs. It bundles AI meeting notes, scheduling pages, CRM integration and optional conversation intelligence into a single subscription, supports 50+ languages, and works natively with Zoom, Teams, Meet and a stack of dialers. Its defining trait for Australian buyers is honesty about price: the rates are on the page, viewer seats are free, and there's a real 14-day trial with no card. The catch is reliability — independent aggregators report a recurring problem with its recorder bot joining late, dropping mid-call or failing to join — and a misleading headline rate that inflates once you add the features that make it worth using.

Gong is the category leader in revenue intelligence, and it earns that. It started as conversation intelligence and grew into a "Revenue AI OS" spanning call analysis, deal and pipeline insights, forecasting, sales engagement and coaching. Its real value sits above any single call: it reads across an entire deal to flag a stalled opportunity, a recurring competitor or a buyer who's gone quiet, and it shows managers exactly what top reps do differently. It supports 70+ languages and carries an enterprise-grade security stack (SOC 2 Type 2, a wall of ISO certifications including ISO 42001 for AI, EU-US Data Privacy Framework). The catch is the entire buying experience: no public price, quote-only, USD, and a commercial model that stacks a per-user licence on a platform fee on paid add-on modules.

In short: Avoma is the affordable all-rounder you can buy today; Gong is the premium benchmark you have to book a call to price.

Pricing in Australia

Neither tool bills in Australian dollars — both charge in USD — and neither collects GST at checkout, so an Australian business self-assesses either way. We convert USD at roughly 1.40 and add GST; treat the AUD figures as estimates that move with the exchange rate.

Avoma publishes everything, which is the whole point. Startup is US$19/seat/month billed annually (about A$27 ex-GST), rising to US$29/seat/month monthly (about A$41). Organisation is US$29/seat/month annual (about A$41) or US$39 monthly (about A$55), and Enterprise is US$39/seat/month (about A$55), annual only. Viewer seats — anyone who only reads notes or watches recordings — are free. But the headline rate is misleading: the features that differentiate Avoma sit behind add-ons. Conversation Intelligence and Revenue Intelligence are each US$29/seat/month annual (about A$41). A rep on Organisation who wants AI coaching and deal tracking pays US$29 + US$29 + US$29 = US$87/seat/month, roughly A$122 ex-GST — a long way from the advertised US$19.

Gong publishes nothing. Its own pricing page sets out only the shape: licences "priced per user," a "platform fee based on the number of users supported," paid add-on modules (Forecast, Engage, Enable) on top, and integrations included. No plan names, no per-seat number, no platform-fee figure, no currency stated, no free tier. As a US vendor selling enterprise contracts, billing is USD. Because no figure is disclosed, no reliable AUD conversion is possible — third-party trackers publish guesses well into four and five figures a year, but those aren't Gong figures and we won't repeat them as fact. GST treatment depends on contract structure; an Australian business will generally account for GST on imported services via reverse charge.

The honest read: Avoma lets you compare value on a Tuesday afternoon — you can see the number, factor the add-ons, and decide. Gong forces you to sit through a sales call before you know what it costs, and that opacity is itself a mark against it for a time-poor Australian buyer.

Where Avoma wins

• Published, comparable pricing. You can see what it costs, model the add-ons and decide today. After Gong's quote-only wall, that transparency is worth real money to a small buyer.
• Self-serve and affordable. From about A$27/seat/month with a genuine 14-day no-card trial, Avoma is something a 10-person team can adopt without a procurement process.
• One tool, not three. Transcription, AI notes, CRM logging and unlimited scheduling in a single subscription — the built-in scheduling alone competes with a paid Calendly tier.
• The free viewer model. You pay only for people who actively record; managers who just review calls pay nothing, which keeps per-team cost down.
• Structured AI notes. Output organised into action items, decisions, pain points and competitor mentions — reusable for coaching and reporting in a way a raw transcript isn't.

Where Gong wins

• Best-in-class revenue intelligence. Reading across a whole deal to flag risk and surface what top reps do is the core job, and Gong does it better than anyone. It's the category benchmark for a reason.
• Real coaching value. It turns "my gut says this rep needs help" into "here's exactly what your best performers do that this rep doesn't" — specific, evidence-led and genuinely useful for a sales leader.
• Feature depth. Call analysis, deal and pipeline insights, forecasting, engagement and enablement across 70+ languages — the full revenue motion, not just notetaking. Gong scores 5/5 on feature depth to Avoma's 4/5.
• Serious security credentials. SOC 2 Type 2, ISO 27001/27017/27018/27701, ISO 42001 for AI, PCI DSS, CSA STAR and EU-US DPF — a genuinely strong, enterprise-grade compliance stack that Avoma doesn't match.
• Low-friction capture at scale. Built to run quietly across a large, structured, CRM-driven sales team with almost no rep effort.

Which to pick — decision framework

• You're a small or mid-sized Australian business that wants meeting notes and CRM logging → Avoma. It's affordable, published-price and self-serve. Gong is machinery you can't fully use and can't even price.
• You run a large, well-funded, CRM-driven sales org and need true revenue intelligence → Gong. The deal-level insight and coaching are best in class — get a written quote and push on the platform fee.
• You want to know the cost before committing → Avoma. The prices are on the page; Gong's aren't.
• You want to start today without a sales call → Avoma. Sign up, run the 14-day trial, test the bot on your own calls.
• You handle sensitive or regulated conversations (legal, financial advice, HR) → neither without advice. Avoma is US-only hosting; Gong is US or EU with no Australian region and no IRAP. Take independent legal advice before routing those recordings offshore.
• You're already deep in Salesforce or HubSpot and want call insight inside the CRM you can price → consider HubSpot's own conversation intelligence first, then Avoma, then Gong.

The verdict

Winner: Avoma, for almost everyone reading this. Gong is unquestionably the better product — it scores 16/25 to Avoma's 14/25, leads the category on feature depth and coaching, and carries security credentials Avoma can't touch. But "better product" and "better buy" aren't the same thing. Gong is built for funded enterprise sales organisations contracting in USD at volume, and its quote-only, platform-fee-plus-modules pricing is opaque by design. For the typical Australian business — a smaller team that wants transcription, AI notes and CRM logging without a procurement project — Avoma wins on the things that actually decide a purchase: published price, self-serve sign-up, a real free trial and an affordable entry point. Just read the pricing page properly (the add-ons double or triple the headline rate) and test the recorder bot's reliability on your own calls before you commit.

Gong is the right call only when the use case justifies it — a serious, English-speaking, CRM-centric sales org large enough to extract value from deal-level intelligence and coaching, and resourced enough to absorb enterprise USD contracting. If that's you, get a quote and negotiate hard. If it isn't, you'll pay enterprise money for machinery you can't use, and you won't even see the number until you've sat through a sales call. Two genuinely capable tools — separated not just by quality, but by who they were built for, and by whether you're allowed to know what they cost.

Neither clears our Australian Fit gate: both score just 2/5 on Australian Fit — no AUD billing, no Australian data region, no local support, no GST collected — so under our rules neither can wear five stars or be named the category Top Pick. This category still lacks a genuinely local champion.

This comparison is general information, not professional advice. If you're handling regulated, legal or financial material, confirm data-handling and compliance requirements for your circumstances before committing.

Frequently asked questions

Are Avoma and Gong available in Australia?

Yes — both are global web platforms with no regional lockout, and both support Australian teams (Avoma in 50+ languages, Gong in 70+). Neither has an Australian office, AUD billing or local-hours support, and neither was designed with Australian compliance or data hosting in mind.

Which is cheaper, Avoma or Gong?

Avoma — and it's the only one you can actually price. Avoma publishes its rates from US$19/seat/month annual (about A$27 ex-GST), though add-ons like Conversation Intelligence (US$29/seat/month, about A$41) push the real cost higher. Gong publishes no price at all: every deal is quote-only and USD-billed, built from a per-user licence plus a platform fee plus paid modules.

Do they charge in AUD, and how is GST handled?

No to AUD — both bill in USD, so currency conversion fees apply. Neither collects GST at checkout. Avoma's terms place tax responsibility on you; Gong, as an imported B2B service, generally requires you to account for GST via reverse charge. Self-assess and confirm with your accountant either way.

Where does each store my data?

Avoma hosts all data — recordings, transcripts and notes — on AWS in the United States, with no Australian or APAC region. Gong stores data in the US (default) or EU on AWS, also with no Australian region and no IRAP assessment. For legally privileged, HR or regulated financial conversations, take independent legal advice before routing recordings through either.

Which is better for Australians?

Gong scores higher overall (16/25 vs 14/25) and is the stronger product, but both score Australian Fit 2/5, so under our Australian Fit gate neither can be the category Top Pick. For most Australian businesses Avoma is the better practical buy — published price, self-serve and affordable. Gong is worth it only for large, funded sales orgs that need true revenue intelligence.

Read next

• Full reviews: Avoma (14/25) and Gong (16/25)
• Category guide: Best AI Sales & CRM Tools in Australia 2026
• How we score: Methodology

Sources

This comparison draws on The AI Directory Australia's underlying reviews of Avoma (14/25, AU Fit 2/5) and Gong (16/25, AU Fit 2/5), each scored against our five-criteria framework and verified against the vendors' own pricing, security and product pages. Avoma's USD figures are carried from that verified review; Gong publishes no pricing, so only the structure it discloses is reported. Star ratings and Top Pick eligibility follow our Australian Fit gate. USD-to-AUD estimates use ~1.40 plus GST; neither vendor bills in AUD or collects Australian GST at checkout.

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