News
Price Watch: What Changed in AUD, Week to 26 October 2026
Price Watch, week to 26 October 2026.
TL;DR: Rytr and Semrush changed their plans. Gemini's API price doubles on 1 December. Claude's price held but our score moved. Nothing here forces a switch today.
USD prices are converted at the ECB reference rate of 22 October 2026, 1 USD = 1.4261 AUD, ex-GST. GST-registered businesses quoting an ABN are not charged GST on imported services; other buyers add about 10%. Native AUD prices (Claude, Gemini plans, MYOB) are the vendor's own, GST included.
What moved
| Tool | Was | Now (AUD) | What it means | Our call | Read more |
|---|---|---|---|---|---|
| Rytr | Unlimited US$9 (~A$13), Premium US$29 (~A$41) | Lite US$9 (~A$13), Personal US$19 (~A$27), Pro US$49 (~A$70). Premium withdrawn. Bare "$" on the page (USD on 10 October); confirm at checkout | Lite is the old cheap writer, same price. The upgrades sell inbox follow-ups, not writing | Stay on Lite. 13/25 holds | Rytr review |
| Semrush | Advanced US$549 (~A$783) | Custom, demo only. SEO US$139.95 (~A$200), Starter and Pro+ unchanged | Agencies lose a published planning figure | Wait for a written quote. 16/25 holds | Semrush review |
| Cursor | Pro US$20 (~A$29) | Premium US$30 (~A$43), Claude or GPT metered on top. Changed 11 to 14 October, confirmed 23 October | About A$14 a month more, plus an uncapped meter | Stay if Grok suits you. Switch to Claude Code on Pro (A$28) if Claude is your daily model | Cursor, Copilot or Claude Code |
| Gemini API (Gemini 4 Argon) | US$2 in, US$10 out per million tokens (~A$2.85, ~A$14.26) | Same until 30 November, then US$4 and US$20 (~A$5.70, ~A$28.52) from 1 December. An early start locks in nothing | Developer bills double in December. App plans unchanged | Wait. Budget the December figure now | Gemini 4 Argon post |
| Claude | Pro A$28 annual, 21/25, five stars | Pro A$28 unchanged (23 October). 20/25, four stars, after a data-residency correction | Data is stored in the US on every plan, Enterprise included | Stay on Pro. Onshore files: Claude via Amazon Bedrock in Sydney or Microsoft 365 Copilot | Claude review, edition 2 |
Coming up
- 30 October. Meta's new Commercial Terms start. Meta may crawl websites tied to your business. Its AI mistakes are your risk. What to check.
- 1 November. MYOB Payroll Only rises from A$15 to A$20 a month, GST included. The per-employee fee goes from A$3 to A$5. Lite and Pro do not move. MYOB review.
- 1 December. Gemini API prices double, as above.
- 10 December. The OAIC's automated decision rule starts. If software helps you make a significant decision about a person, your privacy policy must say so. What it means.
Unchanged and still our pick
Stability is information too. The 23 October monitor re-read about 85 tools; no other price moved.
- Claude Pro, A$28 a month annual, GST included. Re-checked 23 October. Still the plan for weekly Claude users.
- Gemini AI Plus, A$7.99 a month. Unchanged on Google's Australian plans page, 23 October. Still the plan for drafting, summarising and Gmail help. Argon needs AI Pro at A$32.99.
- GitHub Copilot Pro, US$10 (~A$14). Unchanged 23 October. Still the cheapest paid start for a developer, though credits run out under heavy agent work.
Price Watch lands every Monday. Join free and we will email you when a price changes, in AUD, with our call on whether to switch.
Sources
- Rytr pricing: https://rytr.me/pricing, read in a browser on an Australian connection, 23 Oct 2026. Wayback: http://web.archive.org/web/20261020054936/https://rytr.me/pricing (20 Oct 2026, new plans); http://web.archive.org/web/20261005210004/https://rytr.me/pricing (5 Oct 2026, old plans)
- Semrush pricing, SEO + AI Search: https://www.semrush.com/pricing/seo-ai-search/, read 23 Oct 2026. Wayback: http://web.archive.org/web/20261022062921/https://www.semrush.com/pricing/seo-ai-search/ (page shell; prices load in the browser)
- Cursor pricing: https://cursor.com/pricing, read 23 Oct 2026. Wayback: http://web.archive.org/web/20261022185419/https://cursor.com/pricing
- Google, Gemini API pricing: https://ai.google.dev/gemini-api/docs/pricing, read 23 Oct 2026. Wayback: https://web.archive.org/web/20261022191115/https://ai.google.dev/gemini-api/docs/pricing
- Google, Gemini subscriptions, Australia: https://gemini.google/au/subscriptions/?hl=en-AU, read 23 Oct 2026. Wayback: https://web.archive.org/web/20261022192207/https://gemini.google/au/subscriptions/?hl=en-AU
- Claude pricing, as rendered to Australian visitors: https://claude.com/pricing, read 23 Oct 2026. Wayback: http://web.archive.org/web/20261022182529/https://claude.com/pricing
- GitHub Docs, Plans for GitHub Copilot: https://docs.github.com/en/copilot/get-started/plans, read 23 Oct 2026. Wayback: http://web.archive.org/web/20261022191542/https://docs.github.com/en/copilot/get-started/plans
- MYOB pricing and price-update notice: https://www.myob.com/au/pricing, read 9 Oct 2026 (capture
Dossiers/captures/myob-pricing-2026-10-09.txt) - USD/AUD: European Central Bank reference rates, 22 Oct 2026, 1 USD = 1.4261 AUD (USD 1.1205 and AUD 1.5980 per euro): https://www.ecb.europa.eu/stats/eurofxref/eurofxref-daily.xml
Reviewed by Adam for The AI Directory Australia. Prices verified on vendor pages on the dates shown; check before you buy.
Price Watch · Free
Know before your AI bill changes
A short email when AI tools change what they charge Australians: the new price in AUD, what it means for you, and whether to switch. No hype, no spam, unsubscribe any time.