Otterly vs Peec AI for Australians 2026: Which AI-Visibility Monitor?

Winner: Otterly.AI for most Australian small businesses starting out — at about A$41/month with a no-card trial and a real Australia country view, it's the cheapest serious way to find out whether AI engines name you. Pick Peec AI once you're past testing: it gives you more prompts, unlimited users and EU data hosting, which makes it the better ongoing monitor and the privacy-conscious choice. Both score 17/25 and both miss our Australian Fit gate, so neither is a category Top Pick.

Last reviewed: 24 June 2026 by Adam.

If you've decided to find out whether ChatGPT and Gemini mention your business, these are the two affordable tools you'll keep coming back to. Otterly.AI and Peec AI are both European-built pure-plays, both transparent about pricing, and both score the same in our reviews — 17/25, Australian Fit 3/5. They do the same core job: track whether the AI engines name you, what they say, and who they name instead. The difference is where they sit on the journey — Otterly is the cheapest way to start, Peec is the better-equipped tool once you're serious — and where your data lives.

At a glance

What both tools actually do

Both let you set up the questions your customers might ask an AI assistant, pin tracking to Australia, and watch — daily — whether your brand gets named, with what sentiment, alongside which competitors, and which sources the AI cited. Both are monitors: they show you the gap, they don't write the content to close it. From there the two split on size and origin.

Otterly.AI is the on-ramp. Built in Austria, it covers four engines on every plan — ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot — adds prompt research and a GEO content audit that tells you why you're skipped, and offers a genuine Australia country view so you track Australian answers, not US ones. Its defining trait is the entry price: US$29/month, with a 14-day no-card trial. The catch is the prompt budget — Lite tracks just 15 prompts, and the next plan up is a steep jump.

Peec AI is the step-up. Built in Berlin, it tracks six engines (you choose three on the lower tiers), reports the same visibility, citations and sentiment, and pushes the data into Looker Studio, Google Analytics and Search Console on its higher tier. Two things set it apart: unlimited users on every plan, which makes it cheaper for a team than the per-seat norm, and EU-only data hosting through Google Ireland — the strongest data-location story of any tool in this category. Its entry plan starts higher than Otterly's but includes more than three times the prompts.

In short: Otterly gets you in the door for the least money; Peec gives you more room and keeps your data in the EU. Where you are on that journey should decide it.

Pricing in Australia

Neither tool bills in Australian dollars. Otterly bills in USD or EUR; Peec bills in euros only. We convert USD at roughly 1.40 and EUR at roughly 1.65; treat both AUD columns as estimates that move with the exchange rate, plus any card conversion fee.

Otterly opens at US$29/month for Lite (about A$41), or US$25/month billed annually — the cheapest serious entry in the category. But Lite tracks only 15 prompts, and the next plan, Standard, is US$189/month for 100 prompts (about A$265), with nothing in between. The moment you outgrow 15 prompts, your bill more than sixfolds. Gemini, Google AI Mode and Claude are paid add-ons on top. So Otterly is genuinely cheap to start and noticeably less cheap to scale.

Peec opens at $95/month for Starter (about A$133), which buys 50 prompts, daily tracking and unlimited users — and the climb is gentler: Pro is $245/month (about A$344) for 150 prompts, Advanced $495/month (about A$695) for 350 prompts and the analytics integrations. Annual billing takes 15% off. Two figures stay unconfirmed: the exact per-tier country caps and the VAT treatment — and, oddly for a vendor this transparent about price, the currency itself, which Peec prints as a bare dollar sign and names nowhere. Confirm those in-account before relying on them.

The honest read: at the very entry point, Otterly is far cheaper (A$41 vs A$140). But compare like for like and the gap narrows — Otterly's 100-prompt Standard (A$265) sits close to Peec's 150-prompt Pro (A$338), and Peec throws in unlimited users and EU hosting. Otterly wins the trial; Peec is competitive the moment you're doing real work.

Where Otterly wins

• The cheapest way to start. US$29/month with a 14-day no-card trial is the lowest-friction entry in the category — ideal for a business that isn't yet sure AEO matters to it.
• A real Australia country view. Tracking the Australian market rather than the US default is the single most important AU feature, and Otterly has it built in.
• Prompt research + GEO audit. It helps you decide which questions to track in the first place, then tells you why you're being skipped — a useful "here's the fix" loop for a small operator.
• Lowest commitment. If the answer turns out to be "AEO doesn't move the needle for us," you've spent very little to find out. That's the most valuable thing a tool in this space can offer a sceptical owner.

Where Peec wins

• EU data hosting. Your brand and competitor data sit in the EU through Google Ireland under GDPR, not on US servers — the strongest data-location story in the category, and a real plus for privacy-minded Australian buyers.
• More prompts and unlimited users from the entry tier. 50 prompts and unlimited seats at Starter make it the better-equipped tool the moment more than one person is involved.
• Broader engine coverage. Six engines tracked against Otterly's four base engines (Otterly charges extra for Gemini, AI Mode and Claude).
• A gentler price curve. The Starter-to-Pro step ($95 to $245) is far less jarring than Otterly's US$29-to-US$189 leap, so growing into the tool doesn't blow up your budget overnight.
• Reporting integrations. Looker Studio, Analytics and Search Console connectors turn it from a dashboard you log into to data inside the reports your team already reads.

Australian fit: 3/5 vs 3/5 — and why neither is a Top Pick

Both tools score 3/5 on Australian Fit, and it's worth being precise about why they land level despite different strengths. Neither bills in AUD, neither documents GST, and neither has an Australian office or local-hours support — those shared gaps cap them both. Where they differ is data location: Peec is the clear winner on the data-residency half of the equation (EU-only hosting beats Otterly's split EU/US arrangement), while Otterly answers the other half slightly better with a dedicated Australia country view. Net, they offset to the same 3/5.

Under our Australian Fit gate, a five-star rating and a category Top Pick both require an Australian Fit of at least 4/5. At 3/5, neither Otterly nor Peec can be named our category Top Pick — and, as it happens, no tool in this category clears the gate, because every serious option bills offshore and hosts data offshore. Both are honest four-star tools doing a real job well; neither is the local champion this category still lacks.

This comparison is general information, not professional advice. If you're handling regulated, legal or financial material, confirm data-handling and compliance requirements for your circumstances before committing.

Which to pick — decision framework

• You're not yet sure AEO matters to your business → Otterly. US$29 and a no-card trial is the cheapest way to find out before committing real money.
• You want your data kept in the EU, not the US → Peec. EU-only hosting through Google Ireland is the strongest data-location story here.
• More than one person will use it → Peec. Unlimited users on every tier makes it cheaper for a team than Otterly's add-on-and-scale model.
• You only need to watch a handful of key questions for the Australian market → Otterly. The Australia country view plus a small prompt set is exactly what Lite is for.
• You've decided AEO is a real, ongoing budget line → Peec. More prompts, a gentler price curve and reporting integrations make it the better long-term home.
• You just want a free one-off snapshot first → neither — run HubSpot's free AI Search Grader, then come back to these for ongoing monitoring.

The verdict

Winner: Otterly.AI, for the typical Australian small business taking its first step. Both tools score 17/25, but the decision usually comes down to where you are — and most Australian businesses are still finding out whether AI search visibility matters to them at all. For that job, Otterly is unbeatable: about A$41/month, a real no-card trial, four engines and a proper Australia country view. Spend a fortnight tracking your 15 most important questions and you'll know whether this category deserves a budget line, having risked almost nothing.

But Peec AI is the better tool the moment you're serious — and the right pick outright if data location matters to you. Fifty prompts, unlimited users and EU-only hosting make it the stronger ongoing monitor, and its price curve doesn't punish you for growing the way Otterly's leap to US$189 does. The honest framing: start on Otterly to learn whether AEO is real for your business; move to Peec when it is, or choose Peec from the outset if keeping your data in the EU is non-negotiable. Two genuinely good, fairly-priced monitors — separated not by quality, but by stage and by where your data sleeps at night.

Frequently asked questions

Are Otterly and Peec available in Australia?

Yes — both are web-based with no regional lockout, and both can track how the AI engines answer for an Australian audience (Otterly via a dedicated Australia country view, Peec by pinning the tracked country to Australia). Neither has an Australian office, and support runs on European hours.

Do they charge in AUD?

No. Verified in a browser from an Australian connection on 21 September 2026: Otterly quotes an Australian in US dollars, and Peec quotes a bare dollar sign it never identifies. Neither has an AUD price. AUD figures here are our conversions at 1.4045: Otterly from about A$41/month (US$29), Peec from about A$133/month ($95). Neither documents GST or VAT for Australian buyers, so check your first invoice.

Which is cheaper, Otterly or Peec?

Otterly, at the entry point — US$29/month (about A$41) against Peec's $95 (about A$133). But Otterly's Lite plan tracks only 15 prompts, and the gap narrows higher up: Otterly's 100-prompt Standard (~A$265) sits close to Peec's 150-prompt Pro (~A$344), and Peec includes unlimited users and EU hosting.

Where does each store my data?

Peec hosts data in the EU only, through Google Ireland under GDPR — the strongest data-location story in the category. Otterly's primary hosting is AWS Frankfurt (EU) with public monitoring data in the US (Virginia). For a privacy-minded Australian buyer, Peec has the edge.

Which is better for Australians?

They tie at 17/25 with Australian Fit 3/5 each — Peec wins on data residency, Otterly on its Australia country view. Under our Australian Fit gate, neither can be the category Top Pick at 3/5. Pick Otterly to start cheaply; pick Peec for ongoing use or if EU data hosting matters.

Sources

This comparison draws on The AI Directory Australia's underlying reviews of Otterly.AI (17/25, AU Fit 3/5) and Peec AI (17/25, AU Fit 3/5), each scored against our five-criteria framework and verified against the vendors' own pricing and product pages on 23 June 2026. Otterly's USD/EUR figures and Peec's euro figures are carried from those verified reviews; three Peec details (per-tier country caps, add-on model pricing, VAT treatment) remain unconfirmed because they render in JavaScript or aren't published — confirm in-account before purchase. Star ratings and Top Pick eligibility follow our Australian Fit gate. USD-to-AUD estimates use ~1.40 and EUR-to-AUD ~1.65; neither vendor documents Australian GST.

Read next

• Full reviews: Otterly.AI (17/25) and Peec AI (17/25)
• Category guide: Best AI Search & Visibility (AEO/GEO) tools in Australia 2026
• How we score: Methodology

The AI Directory Australia is an independent editorial publication. Read our Methodology and Affiliate Disclosure.

Synthesised from The AI Directory's verified Otterly.AI and Peec AI reviews (23 June 2026). Three Peec figures remain unconfirmed pending in-account checks — confirm live pricing before purchase.