- From
- A$41/mo · ex-GST · billed in USD (US$29)
The gate: Five stars need 21+ and Australian Fit of at least 4/5.
Skip to the verdictPricing figures updated 6 September 2026: USD prices are converted at the current rate (1 USD ≈ 1.40 AUD, verified 5 September 2026) and shown ex-GST, replacing the retired 1.55 + GST basis. A GST-registered Australian business that supplies its ABN is not charged GST on an imported digital service; other buyers should allow ~10% on top (Methodology).
Archived edition: our verdict as at 20 Jun 2026. Kept unchanged as the record of what we said then. Read the current edition: Ocoya Review Australia 2026: Can One Tool Run Your Whole Social Feed? · Why we keep every edition
Verdict (TL;DR): Ocoya is a genuinely cheap all-in-one for solo operators and small teams who want to write, design and schedule social posts in one window. The AI captions are fast and the Canva-style editor saves you a second subscription. But it bills only in USD, hosts your data offshore with no Australian residency option, and the support and analytics are thin. A solid budget pick — not a serious agency tool.
Score: 15/25 — ⭐⭐⭐ Good
Last reviewed: 20 June 2026 by Adam.
What Ocoya is
Ocoya is an AI-powered social media tool that tries to replace three things at once: your copywriter, your designer, and your scheduler. You write a caption with its AI assistant (branded "Travis"), build the image in a built-in editor that looks a lot like Canva, then schedule the post to Instagram, Facebook, LinkedIn, TikTok and X from one calendar.
It is pitched at small businesses, solo marketers and e-commerce sellers who don't want to juggle ChatGPT for copy, Canva for design and Buffer for scheduling — and pay for all three. The selling point is the bundle.
Ocoya is a small, privately held company — registered as UAB Ocoya and based in Vilnius, Lithuania, with a US (Delaware) registration alongside it. The vendor does not state a headquarters or a data-hosting location anywhere on its own site, so where your content actually sits is not disclosed.
What it costs in Australia
Ocoya prices in US dollars. There is no AUD billing, so your card is charged in USD and your bank adds a foreign-transaction fee on top (typically 2–3%). The figures below are the vendor's monthly USD prices, with an indicative AUD conversion at ~1.40, shown ex-GST. We have not been able to confirm whether Ocoya charges Australian GST — the vendor does not state its tax handling on its pricing page, and as an offshore digital supplier it may or may not add GST at checkout. Treat the AUD figures as a guide and check the actual charge at the payment screen.
| Plan | Vendor price (USD/mo) | Indicative A$ (ex-GST) | What you get |
|---|---|---|---|
| Starter | US$29 | ~A$41 | 1 user, 5 social profiles, 300 AI credits a month |
| Team (popular) | US$79 | ~A$111 | 5 users, 20 profiles, 1,500 credits |
| Agency | US$199 | ~A$279 | 20 users, 100 profiles, 5,000 credits; custom plans above this |
Source: Ocoya pricing page, re-read in a browser 30 September 2026 (the June Bronze, Silver, Gold and Diamond plans are gone). Yearly billing gives two months free: US$290, US$790 and US$1,990 a year. All paid plans include a 7-day free trial.
For context, Starter at ~A$41/month still costs about what a Canva Pro seat plus a Buffer plan would. The bundle is the pitch; the price no longer undercuts it.
How it works in practice
The flow is genuinely quick. You pick a platform, type a rough prompt — "winter sale, 20% off, friendly tone" — and Travis returns several caption options built on copywriting frameworks like AIDA and PAS. You nudge one, drop it into the design editor, swap in your logo and colours, and queue it on the calendar.
For a single post across four platforms, that's a five-to-ten-minute job once your brand assets are loaded. The drag-and-drop calendar is clear, and bulk-scheduling from a content batch works without much fuss. The 28-language copywriting is a real plus if you sell to non-English-speaking customers.
The AI runs on a credit system. Starter's 300 credits a month disappear fast if you lean on caption and image generation daily — you'll likely need Team to avoid rationing.
What it does well
- Real all-in-one value. Copy, design and scheduling in one tab, from US$29/mo. For a sole trader, that genuinely removes two other subscriptions.
- Fast captions with structure. Travis leans on proven frameworks (AIDA, PAS) rather than spitting generic fluff, and it covers 28 languages on paid plans.
- Built-in design that's good enough. The editor handles templates, brand colours and basic video. Not Canva's depth, but you won't miss it for routine posts.
- E-commerce hooks. Shopify and WooCommerce integration plus AI product announcements suit online sellers who post promotions constantly.
- Low barrier to start. Clean interface, 7-day trial, and a price that doesn't require a budget meeting.
What it doesn't do well
- USD-only billing, no AUD. You pay in US dollars and wear a foreign-transaction fee every month. Over a year on Team, that surcharge alone is real money — and we can't confirm whether GST is added on top, because the vendor doesn't state it.
- No Australian data residency. The vendor discloses no Australian hosting region — and, being Lithuania-based, isn't storing your data onshore by default. For a marketing tool that's lower-stakes than finance or legal, but it still matters if your clients ask where their data lives.
- Thin analytics. Reporting is basic compared with dedicated tools like Metricool or Sprout. You can see what posted; deep performance insight isn't the strength.
- Small vendor, support unproven. Ocoya is a genuinely small, early-stage company — a lean team on seed-stage funding. It publishes no support SLA or response-time commitment, so we can't vouch for how fast you'd get help if something broke mid-campaign. Factor that into anything time-critical.
- No real approval workflows. Multi-user plans add seats, but there's no robust client-approval or post-sign-off layer that agencies need.
Australian fit
This is where Ocoya is weakest, and it's the criterion this publication weighs most. There is no AUD billing, no stated GST handling, no Australian data residency, and no AU-based support. The 28-language copywriting does not include any Australian-specific tone or localisation — it's the same generic English you'd get anywhere.
None of that makes Ocoya unusable here. Plenty of Australian sole traders happily pay USD for tools. But you're paying a currency premium for a product that treats Australia as just another billing address. If keeping your customers' data onshore is a selling point in your own pitches, Ocoya can't help you make that claim.
Alternatives
- Canva — if design is your priority and you can schedule elsewhere, Canva's AI and editor are far deeper, with AUD billing and an Australian presence.
- Jasper — if it's the AI copy you care about most, Jasper is stronger on long-form and brand voice, though it's a copy tool, not a scheduler.
- Copy.ai — another budget-friendly AI writer for marketing copy, useful if you already have a scheduler you like.
Bottom line
Ocoya earns its three stars on price and convenience. If you're a solo operator or a small team who wants to stop paying for three tools and just get posts out the door, the bundle works and the AI is quick enough to save real time. Buy Starter or Team, run the trial, and see if the credit allowance holds up.
If you run client work, need solid reporting, or care about onshore data and AUD billing, look elsewhere. Ocoya is a tidy budget tool, not a professional platform.
Score
| Criterion | Score | Note |
|---|---|---|
| Value for Money | 4/5 | Written for a US$15 entry; since June the entry is US$29 (flagged for re-review). Copy + design + scheduling in one plan. |
| Ease of Use | 4/5 | Fast caption-to-calendar flow; clean interface a non-technical user picks up quickly. |
| Feature Depth | 3/5 | Broad bundle, but shallow analytics and no approval workflows. |
| Australian Fit | 2/5 | USD-only, no AU data residency, GST unstated, no AU localisation. |
| Reliability & Support | 2/5 | Small early-stage vendor; no published support SLA, so support is unproven. |
| Total | 15/25 | ⭐⭐⭐ Good |
Update history
- 30 Sep 2026 — re-verified by browser; the plans were rebuilt and the entry price nearly doubled.
ocoya.com/pricingon an Australian connection: Starter US$29, Team US$79, Agency US$199 a month (yearly US$290, US$790, US$1,990 — two months free), each with a 7-day trial. The June ladder (Bronze US$15, Silver US$39, Gold US$79, Diamond US$159) is gone. Bare$, noA$. Table, source note, meta, excerpt, value paragraphs, the plan FAQs (body and schema) and schema reviewBody rewritten. Score held at 15/25, but Value for Money (4/5) was written for a US$15 entry and is flagged for re-review ([RS4]) — the one re-score in this pass that could go down.aud_native: falseset. Capture:Dossiers/captures/ocoya-pricing-2026-09-30.txt; Wayback 30 Sep 2026. - 20 Jun 2026 — First reviewed.
- 24 Sep 2026 — The AUD column was never grossed up for GST, and every word around it said it was. The header read “gross-up; GST unconfirmed” and the note beneath described a 10% uplift — while the figures themselves are plain conversions at 1.4045. Checked before changing a word: across the 63 files carrying this wording, 141 rows convert at 1.4045 and none at 1.4045 × 1.10. No figure changed here; only the description of them did. Two things were wrong beyond the arithmetic: gross-up names a tax uplift and was being used for a currency conversion, and GST unconfirmed is stale — our GST rule settled it on 5 September 2026, and a GST-registered Australian business supplying its ABN is not charged GST on an imported digital service. No USD price moved and no score changed.
reviewed:untouched per our dating rule.
Sources
- Ocoya pricing page — https://www.ocoya.com/pricing (checked 20 June 2026). Wayback snapshot to be captured on publish.
- Ocoya help centre, "What are the Plans and Pricing?" — https://help.ocoya.com/en/articles/8687006-what-are-the-plans-and-pricing (checked 20 June 2026). Wayback snapshot to be captured on publish.
- Ocoya homepage — https://www.ocoya.com/ (checked 20 June 2026). Wayback snapshot to be captured on publish.
- Ocoya company profile (Vilnius, Lithuania; founded 2021) — https://www.cbinsights.com/company/ocoya (checked 20 June 2026).
Exchange basis: US$1 ≈ A$1.40 (June 2026) shown ex-GST (a GST-registered business quoting its ABN is not charged GST on an imported digital service; other buyers add ~10%). Vendor does not state GST handling or data-hosting location; flagged inline.
Frequently asked questions
Is Ocoya available in Australia?
Yes. It's a web tool with no geographic restriction, so Australian sole traders and small teams can use it normally. The vendor is Lithuania-based (UAB Ocoya) with a US registration — there's no Australian presence.
Does Ocoya charge in AUD?
No. Ocoya prices in US dollars only, so your card is charged in USD and your bank adds a foreign-transaction fee (typically 2–3%). GST handling isn't stated on the pricing page — check the actual charge at the payment screen.
Is there a free plan or free trial?
There's no permanent free plan, but all paid plans include a 7-day free trial. Paid tiers start at Starter (US$29/mo, ~A$41), with yearly billing giving two months free.
Where is Ocoya's data stored?
The vendor discloses no Australian hosting region and, being Lithuania-based, isn't storing your data onshore by default. For a lower-stakes marketing tool it matters less, but you can't promise clients their data stays in Australia.
Who is Ocoya best for?
Solo operators and small teams who want copy, design and scheduling in one cheap bundle. Buy Starter or Team and run the trial. If you need solid reporting, client approval workflows or onshore data, look elsewhere.
The AI Directory Australia is an independent publication. We don't take payment for reviews. Affiliate links, where used, are disclosed and never affect our scores or verdicts. Every review is bylined and dated, and carries a "last reviewed" date so you know how current it is.