Scrunch

Marketing & SEO

Profound vs Scrunch for Australians 2026: Which Enterprise AEO Tool?

The two heavyweight AEO tools, head to head. Profound is the deepest measurement engine; Scrunch adds a delivery layer and Sitecore backing. Both bill in USD and fail our Australian Fit gate — here's which one to pick, and why neither can be our Top Pick.

Marketing & SEO

Scrunch Review Australia 2026: The AEO tool Sitecore just bought for US$225M

Scrunch is the answer-engine-optimisation tool the big US AI newsletters keep sponsoring — and in June 2026 Sitecore bought it for about US$225M. The platform is genuinely strong. For Australian businesses, the catch is USD pricing, no local data hosting, and a serviced-region list that doesn't yet