Agent Experience Platform

Marketing & SEO

Scrunch Review Australia 2026: The AEO tool Sitecore just bought for US$225M

Scrunch is the answer-engine-optimisation tool the big US AI newsletters keep sponsoring — and in June 2026 Sitecore bought it for about US$225M. The platform is genuinely strong. For Australian businesses, the catch is USD pricing, no local data hosting, and a serviced-region list that doesn't yet