> ## Content Index > Fetch the complete content index at: https://www.theaidirectory.com.au/llms.txt > Use this file to discover other available public pages before exploring further. # Semrush AI Visibility & Adobe Brand Visibility: What It Means for Australians (2026) - URL: https://www.theaidirectory.com.au/semrush-ai-visibility-adobe-australia/ - Published: 2026-06-22T23:00:00.000Z - Updated: 2026-10-09T06:46:43.000Z - Description: Semrush's AI Optimization data now powers a new enterprise product, Adobe Brand Visibility. If you already pay for Semrush, you may already have AEO coverage. Here's the honest read for Australians. - Author: Adam - Tags: Marketing & SEO, AI Search & Visibility (AEO/GEO), Semrush, Adobe, AEO, #update **Updated:** 23 June 2026 · **Category:** AI Search & Visibility (AEO/GEO) **What changed.** Semrush's AI-visibility tooling — the part that tracks whether your brand gets named in ChatGPT, Perplexity, Copilot and Google's AI answers — now powers a new enterprise product. On 17 June 2026, Adobe announced **Adobe Brand Visibility**, which layers Semrush's AI Optimization data on top of Adobe's LLM Optimizer to form one generative-engine-optimisation (AEO/GEO) offering. This follows Adobe's acquisition of Semrush, which Adobe confirmed it [completed on 28 April 2026](https://news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition?ref=theaidirectory.com.au). Two things now sit under one roof: Semrush's own **AI Visibility Toolkit** ([US$99/month base — 1 domain, 25 prompts](https://www.semrush.com/kb/1493-ai-visibility-toolkit?ref=theaidirectory.com.au); the add-on we covered in our [Semrush review](https://www.theaidirectory.com.au/semrush-review-australia-2026/)), and the bigger Adobe enterprise route built on the same data. Adobe says the product draws on a database of [nearly 300 million real-world AI search prompts](https://news.adobe.com/news/2026/06/introducing-adobe-brand-visibility?ref=theaidirectory.com.au) and covers **ChatGPT, Google AI Mode, Microsoft Copilot and Perplexity AI**. Notably, **Gemini is not named** in [Adobe's announcement](https://news.adobe.com/news/2026/06/introducing-adobe-brand-visibility?ref=theaidirectory.com.au) — so if Google's consumer assistant matters to you, treat its coverage as pending. Adobe has not published pricing for Brand Visibility, and the announcement reads as available-now ("early customer demand has exceeded expectations") rather than carrying a clear general-availability date or tier list (pricing and GA detail not disclosed by Adobe as of 23 June 2026). **What it means for Australians.** First, the quiet upside: if you already pay for Semrush, you may already have access to the AEO data — or be one add-on away from it — rather than needing a second pure-play subscription. That's worth checking before you buy anything new. Second, the Adobe route is firmly **enterprise**. It pairs visibility tracking with content optimisation and governance, which is overkill (and almost certainly over-budget) for a sole trader or small business. The same Australian friction we flagged in the Semrush review carries over: USD billing, GST added at checkout, and US-only data residency. None of that improves by routing through Adobe. **Does it change our recommendation?** No — it slots Semrush into the new **AI Search & Visibility (AEO/GEO)** category as the *incumbent-with-AEO*. If you live in Semrush already, its AI Toolkit is a sensible way to start measuring AI visibility without adding a tool. If you're an enterprise with budget and a content team, Adobe Brand Visibility is the heavyweight path — but it's not built for Australian SMBs. For most readers, the cheaper pure-plays still win on simplicity and price: start free with the [HubSpot AI Search Grader](https://www.theaidirectory.com.au/hubspot-ai-search-grader-review-australia/), monitor cheaply with [Otterly.AI](https://www.theaidirectory.com.au/otterly-ai-review-australia/), and step up to [Profound](https://www.theaidirectory.com.au/profound-review-australia/) only if you're serious. The rule of thumb holds: check whether the SEO tool you already pay for covers AEO before paying twice. See the full category guide: [Best AI Visibility (AEO/GEO) Tools in Australia 2026](https://www.theaidirectory.com.au/best-ai-visibility-aeo-tools-australia/). --- ## Sources 1. Adobe — "Introducing Adobe Brand Visibility" (announced 17 Jun 2026; covers ChatGPT, Google AI Mode, Microsoft Copilot, Perplexity AI; built on Semrush AI visibility data + Adobe LLM Optimizer; \~300M AI search prompts; Gemini not named; no pricing/GA stated) — [news.adobe.com/news/2026/06/introducing-adobe-brand-visibility](https://news.adobe.com/news/2026/06/introducing-adobe-brand-visibility?ref=theaidirectory.com.au) — Wayback: [snapshot 23 Jun 2026](https://web.archive.org/web/20260623091208/https://news.adobe.com/news/2026/06/introducing-adobe-brand-visibility) — checked 23 June 2026 2. Semrush newsroom — "Introducing Adobe Brand Visibility: A Unified Solution for the AI Search Era" (first unified solution combining Semrush AI visibility intelligence + Adobe agentic content optimisation; same four engines; acquisition confirmed) — [semrush.com/news/462048](https://www.semrush.com/news/462048-introducing-adobe-brand-visibility-a-unified-solution-for-the-ai-search-era/?ref=theaidirectory.com.au) — Wayback: [snapshot 23 Jun 2026](https://web.archive.org/web/20260623091222/https://www.semrush.com/news/462048-introducing-adobe-brand-visibility-a-unified-solution-for-the-ai-search-era/) — checked 23 June 2026 3. Semrush AI Visibility Toolkit (US$99/mo base: 1 domain for Brand Performance analysis, 25 prompts for Prompt Tracking; tracks platforms including Google AI Mode and ChatGPT) — [semrush.com/kb/1493-ai-visibility-toolkit](https://www.semrush.com/kb/1493-ai-visibility-toolkit?ref=theaidirectory.com.au) — Wayback: [snapshot 23 Jun 2026](https://web.archive.org/web/20260623091321/https://www.semrush.com/kb/1493-ai-visibility-toolkit) — checked 23 June 2026 4. Adobe — "Adobe Completes Semrush Acquisition" (dateline 28 April 2026; "today announced the completion of its acquisition of Semrush Holdings, Inc.") — [news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition](https://news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition?ref=theaidirectory.com.au) — Wayback: [snapshot 9 Jun 2026](https://web.archive.org/web/20260609095629/https://news.adobe.com/news/2026/04/adobe-completes-semrush-acquisition) — checked 23 June 2026 *Secondary (context only): MediaPost, "AI Optimization Platform Adds Semrush Data To Boost Brand Visibility" (17 Jun 2026). The acquisition close date is now anchored to Adobe's own newsroom (source 4 above), so the secondary cross-check is no longer load-bearing. AUD conversions elsewhere on the site use US$1 ≈ A$1.40; the US$99/mo Toolkit price is ≈ A$139/mo (third-party estimate — not published by the vendor).* --- *The AI Directory Australia is an independent editorial publication. We don't accept payment for positive reviews. Read our Methodology and Affiliate Disclosure pages.* *Reviewed by* [*Adam*](mailto:adam@theaidirectory.com.au) *for* [*The AI Directory Australia*](https://www.theaidirectory.com.au/)*.*