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# SE Ranking Adds AI Search Tracking: What It Means for Australians (2026)
- URL: https://www.theaidirectory.com.au/se-ranking-ai-visibility-australia/
- Published: 2026-06-22T23:00:00.000Z
- Updated: 2026-10-09T06:46:42.000Z
- Description: SE Ranking now monitors how your brand appears across ChatGPT, Gemini and Google's AI answers — bundling AEO into an SEO suite Australians already rate for value. Here's whether it changes our pick.
- Author: Adam
- Tags: Marketing & SEO, AI Search & Visibility (AEO/GEO), SE Ranking, AEO, #update

**Updated:** 23 June 2026 · **Category:** AI Search & Visibility (AEO/GEO)

## What changed

SE Ranking has built out a dedicated **AI Search Toolkit**, anchored by its **AI Visibility Tracker**, for tracking how brands appear in AI-generated answers. It covers five answer engines — **Google AI Overviews, Google AI Mode, ChatGPT, Gemini and Perplexity** — and reports brand mentions (linked and unlinked), which domains the engines cite, competitor visibility, and historical trends. There's a free check (5 attempts a day) before you hit the 14-day trial or a paid plan. (Note: as at the snapshot below, all five engines are listed as live with none flagged "coming soon," and Claude is not yet a tracked engine — confirm exact coverage on the plan you buy.) Source: [SE Ranking AI Visibility Tracker](https://seranking.com/ai-visibility-tracker.html?ref=theaidirectory.com.au) · [Wayback snapshot 23 June 2026](https://web.archive.org/web/20260623091209/https://seranking.com/ai-visibility-tracker.html) (checked 23 June 2026).

This is the answer-engine optimisation (AEO) discipline we've scoped as a new category — tracking whether AI assistants name your business, and what they say. SE Ranking now folds it into the same suite as its rank tracking and site audit.

## What it means for Australians

SE Ranking already rates as one of the more affordable SEO suites — its Core plan runs **US$103.20/month** on annual billing (US$129 monthly), roughly **A$144/month**, a little under Semrush's entry SEO plan (about A$164/month on annual billing, re-checked 29 September 2026). AI search tracking is included in the base plans (Core tracks **100 prompts daily**, Growth **250**), with a paid **AI Search add-on** at **US$89/month** monthly or **US$71.20/month** on annual billing (about **A$100–A$125/month**) lifting that to 200–1,000 prompts. Source: [SE Ranking pricing](https://seranking.com/subscription.html?ref=theaidirectory.com.au) · [Wayback snapshot 23 June 2026](https://web.archive.org/web/20260623091233/https://seranking.com/subscription.html) (checked 23 June 2026).

The practical upshot: for an Australian small business that wants both SEO *and* AEO, this may be the cheapest way to get them on one bill. The pure-play AEO tools — Profound, Otterly, Peec — bill separately and only do AEO. SE Ranking lets you check your AI visibility without adding a second subscription, which matters when budgets are tight.

The catch is the same one from our [full SE Ranking review](https://www.theaidirectory.com.au/review-se-ranking-australia-2026/): USD-only billing, no GST tax invoice, offshore data storage, and support hours that land in the Australian evening. The new feature doesn't move any of that.

## Does it change our recommendation?

Not the core verdict — SE Ranking stays a strong-value SEO suite with weak local fit (15/25, Good). What the AEO feature does is give it a second job. In the new **AI Search & Visibility (AEO/GEO)** category, the honest framing is: **check whether the SEO tool you already pay for now covers AEO before buying a pure-play.** If you're already on SE Ranking, you likely have a usable AI-visibility tracker sitting in your dashboard — start there. If you want lighter, AEO-only monitoring, [Otterly](https://www.theaidirectory.com.au/otterly-ai-review-australia/) is the cheaper standalone entry; if you want a free first look, [HubSpot's AI Search Grader](https://www.theaidirectory.com.au/hubspot-ai-search-grader-review-australia/) costs nothing; and [Profound](https://www.theaidirectory.com.au/profound-review-australia/) remains the serious pure-play benchmark. SE Ranking's pitch is the bundle — one bill, both disciplines, decent value.

We'll score it properly against the field in the upcoming AEO roundup.

*General information only — confirm current pricing, engine coverage and GST treatment on SE Ranking's own pages before purchasing.*