> ## Content Index > Fetch the complete content index at: https://www.theaidirectory.com.au/llms.txt > Use this file to discover other available public pages before exploring further. # Genlook Review Australia 2026: A Sharp Virtual Try-On Tool With a Local Blind Spot - URL: https://www.theaidirectory.com.au/review-genlook-australia-2026/ - Published: 2026-06-29T23:00:00.000Z - Updated: 2026-10-09T06:30:25.000Z - Description: Genlook's AI try-on is genuinely good, but it bills in US dollars and stores nothing onshore — Australian merchants should go in with eyes open. - Author: Adam - Tags: Image Generation, #review **16**/25 ★★★★☆ Very Good Genlook Verified 29 Sep 2026 Reviewed 30 Jun 2026 Value for Money**4**/5 Ease of Use**4**/5 Feature Depth**3**/5 Australian Fit**2**/5 Reliability & Support**3**/5 Best for Shopify fashion and apparel stores chasing fewer returns and higher conversion From **A$28**/mo · ex-GST · billed in USD (US$19.99) **The gate:** Five stars need 21+ and Australian Fit of at least 4/5. [Skip to the verdict ](#verdict) > **Verdict (TL;DR)** Genlook bolts an AI virtual fitting room onto your Shopify store. Shoppers upload a photo. The tool renders them wearing your product. It works, and the output looks convincing. But it bills in US dollars, stores customer photos offshore, and says nothing about Australian data residency or GST. Good tech, thin local fit. > > **Best for:** Shopify fashion and apparel stores chasing fewer returns and higher conversion. **Skip if:** You need AUD billing, onshore data storage, or a general-purpose image generator. > > **Score: 16/25 — ★★★★ Very Good** > > *Last reviewed: 30 June 2026 by Adam.* --- ## What Genlook actually is Genlook is not a general image generator. It is a narrow, well-aimed tool: an AI **virtual try-on** widget for Shopify stores. A shopper uploads a photo on your product page. The app renders that person wearing your garment. The pitch is simple — let people see clothes on themselves, and they buy more and return less. The vendor positions it as a conversion and returns play, not a creative toy. In early 2026 it added **GenLook Studio**, which generates AI model and product photos for social content and ads. That sits in the broader "AI image generation and design" space, which is why it lands in this category. But the core product is try-on, and that is where it earns its keep. The company is small and France-based — registered in Grenoble, with Thibault Mathian named as founder. That matters for the Australian-fit verdict below. ## How it works in practice Installation is a Shopify app, not a code project. You add the app, the widget appears on product pages, and you customise it to match your store. There is auto-cropping so shopper photos frame correctly, multi-language support (the vendor lists 40-plus languages on its Shopify listing), and an analytics dashboard tracking a conversion funnel. For developers, there is also a **try-on API** (the same engine, which also runs Genlook's WooCommerce and PrestaShop plugins). You pay per try-on from credit packs or take a monthly API plan. That is a sensible split: merchants get a managed widget, builders get raw access. The output quality is the thing people notice. On the vendor's Shopify App Store listing, the app carries a 5.0 rating across 30 reviews — a small sample, and one published on the vendor's own distribution channel, so treat it as indicative, not independent. Reviewers there praise the realism. One reviewer, per third-party coverage, flagged that the AI can subtly flatter a model's physique so garments appear to fit better than they would. That is worth knowing before you trust it as a sizing guide. It is a marketing tool, not a tape measure. ## Pricing — and the dollar sign problem Here is the first thing an Australian merchant needs to understand: **every price is in US dollars.** There is no AUD billing, no GST line, and no local pricing page. Conversions below use the AI Directory's standard rate of US$1 ≈ A$1.40 (as of September 2026). Your actual charge moves with the exchange rate and your card's foreign-transaction handling. The merchant plans, taken from the vendor homepage and the Shopify App Store listing: | Plan | Price (USD) | Approx AUD/mo | Try-ons/month | Overage | | ------- | ----------- | ------------- | ------------- | -------------- | | Free | US$0 | A$0 | 10 | — | | Starter | US$19.99/mo | \~A$28 | 100 | US$0.17/try-on | | Growth | US$29/mo | \~A$41 | 250 | US$0.12/try-on | | Pro | US$99/mo | \~A$139 | 1,000 | US$0.10/try-on | The Free plan gives you a customisable try-on widget and 10 try-ons a month — enough to test, not to run a store. Starter adds an analytics dashboard and customer email capture. Growth steps up the analytics. Pro removes Genlook branding from the widget and adds priority ("VIP") support. The developer API is priced separately, one credit per try-on, and failed generations are refunded. Pay as you go costs **US$0.04 a try-on** (about A$0.06), bought in credit packs from US$5 (about A$7) for 125 credits that never expire. Monthly API plans lower the unit rate: **Starter US$20** (\~A$28) with 1,000 try-ons, **Growth US$99** (\~A$139) with 6,000, **Scale US$300** (\~A$421) with 20,000, and Custom from US$1,000 a month. AUD figures at 1.4045 (ECB reference rate, September 2026), ex-GST. *(Repriced since June; see Update history.)* On GST: the vendor publishes nothing about whether Australian GST is collected or added at checkout. As a France-based seller of a digital service, GST treatment depends on its registration and your account type. Australian businesses should expect to handle this themselves and check whether a tax invoice is issued. I could not verify GST handling from any primary source, so treat it as unconfirmed and ask the vendor directly before relying on input-tax credits. Is it fair value? For a Shopify apparel store, yes — the entry tiers are cheap, and a try-on that lifts conversion even slightly pays for itself. The cost lever is overage: at 100 included try-ons, a busy store blows through Starter fast, and extra try-ons at US$0.17 each add up. Model your real volume before committing. ## Australian fit — where it falls short This is the criterion that defines us, and it is where Genlook struggles. **Billing:** USD only. No AUD, no local payment rails beyond what Shopify passes through. **Data residency:** The vendor's privacy claims are reasonable on their face — photos are encrypted in transit and at rest, automatically deleted after seven days, and (per the vendor) never used to train AI models. But there is **no statement of where data is stored.** The company is in France, which suggests EU or US infrastructure, not Australian. For a fashion retailer handling customer photos — including, potentially, images of minors — onshore storage and a clear residency answer are not nice-to-haves. Genlook does not provide them. This is a real consideration under Australian privacy expectations. The widget collects customer emails, IP addresses, geolocation, and browser data alongside uploaded photos. An Australian merchant remains the responsible party for that data under the Privacy Act, regardless of where Genlook stores it. You would need to disclose the offshore processing in your own privacy policy. **AU support and context:** Support is standard email, escalating to VIP on the Pro plan. There is no Australian support presence, no AU phone line, and no AU-specific documentation. The founder is reportedly responsive, which counts for a small vendor, but a Tasmanian or Melbourne merchant is dealing with a France-based one-or-few-person team across time zones. None of this makes Genlook unusable in Australia. Plenty of Australian Shopify stores run offshore apps happily. But on our scoring, weak local fit caps what the tool can earn here — and it triggers our five-star gate (see the score note below). ## What it does well Credit where due. The narrow focus is a strength. Genlook does one job and does it cleanly. The Shopify install is genuinely easy — no developer required for the core widget. The output is convincing enough that reviewers single it out. The seven-day auto-deletion and "no training on customer photos" stance, if accurate, are sensible defaults for sensitive imagery. And the per-generation API pricing with non-expiring credits is honest and flexible for builders. For a fashion store whose biggest cost is returns, a tool that lets shoppers see the garment on themselves is a rational bet. ## What it does not It is not a general image generator — if you want to create marketing assets, logos, or arbitrary images, this is the wrong tool. It is Shopify-bound for the managed product. The 100-try-on Starter cap is tight for any store with real traffic. And the local story — currency, residency, GST, support — is thin enough that I cannot wave Australian merchants through without flags. ## The score | Criterion | Score | Why | | --------------------- | --------- | -------------------------------------------------------------------------------------------------- | | Value for Money | 4/5 | Cheap entry tiers, honest API pricing. Overage and USD billing erode it. | | Ease of Use | 4/5 | One-click Shopify install, no-code widget, clean dashboard. | | Feature Depth | 3/5 | Excellent at one job; narrow. Studio adds range but it is young. | | Australian Fit | 2/5 | USD only, no data residency answer, GST unconfirmed, no AU support. | | Reliability & Support | 3/5 | Responsive founder, strong (but vendor-channel, small-n) reviews; little independent track record. | | **Total** | **16/25** | **★★★★ Very Good** | **Australian Fit gate:** Genlook's raw total of 16/25 lands in the four-star band on its own. Its Australian Fit score is 2/5 — below the 4/5 threshold — so it cannot be named a category Top Pick regardless of its merits. The four-star rating already sits below the five-star gate, so no cap is applied; the gate simply rules it out as a category winner. See our [Methodology page](https://www.theaidirectory.com.au/methodology/) for how the gate works. ## The verdict Genlook is a good tool with a clear job and convincing output. For a Shopify apparel store fighting returns, it is worth trialling on the Free plan today. But go in clear-eyed. You are billing in US dollars, storing customer photos with an offshore vendor that will not tell you where, and handling GST and privacy disclosure yourself. The tech earns four stars. The Australian fit is the catch — and for a publication that puts Australians first, the catch matters. **Try it if** you run a Shopify fashion store and want fewer returns. **Verify GST and data-storage answers with the vendor before you scale past the free tier.** *Genlook is a marketing tool, not a sizing or fitting guarantee. It does not replace accurate size charts, and AI-rendered fit may differ from real-world fit.* --- Update history - **29 Sep 2026 — verified USD by browser; plan ladder clean; API pricing rewritten.** genlook.app (the pricing section is `/#pricing`; `/pricing` now 404s) on an Australian connection: Free $0 (10 try-ons), Starter $19.99, Growth $29 and Pro $99 a month, with overage at $0.17, $0.12 and $0.10 — every figure in the table holds. Bare dollar sign, no `A$` anywhere in the markup; read as USD. **The developer API is repriced and restructured:** pay-as-you-go credit packs at US$0.04 a try-on (from US$5 for 125 credits, credits never expire), or monthly API plans — Starter US$20 (1,000 try-ons), Growth US$99 (6,000), Scale US$300 (20,000) — with Custom from US$1,000 a month. The old US$0.08 / US$0.065 per-generation rates are gone. The developer page also says the same engine now runs Genlook on **WooCommerce and PrestaShop** as well as Shopify. [Source](https://genlook.app/developers?ref=theaidirectory.com.au) - **30 Jun 2026** — First reviewed. ## Sources All factual claims above are anchored to primary vendor sources, checked live on 30 June 2026. 1. **Genlook homepage** — product description, plan names, prices (Free/Starter US$19.99/Growth US$29/Pro US$99), try-on allowances, overage rates, 7-day deletion, no-training claim, company location (Grenoble, France), founder. Live: https://genlook.app/ — Wayback snapshot on file: http://web.archive.org/web/20260513010212/https://genlook.app/ *(13 May 2026 — nearest available capture; the Wayback save endpoint was unreachable from the editing environment on 30 June 2026, so a same-day capture of the current pricing must be taken at publish before this leaves Drafts).* 2. **Genlook developer / API page** — API pricing as re-read 29 Sep 2026 in the in-app browser: pay as you go US$0.04/try-on (packs from US$5 for 125 credits, never expire), monthly API plans US$20 / US$99 / US$300 for 1,000 / 6,000 / 20,000 try-ons, Custom from US$1,000/month; WooCommerce and PrestaShop support. Live: https://genlook.app/developers · capture `Dossiers/captures/genlook-pricing-2026-09-29.txt` · [Wayback 3 September 2026](https://web.archive.org/web/20260903171912/https://genlook.app/developers) (pre-repricing) 3. **Genlook on the Shopify App Store** — 5.0 rating across 30 reviews (vendor-distribution channel), plan/price confirmation, integrations (Shopify Admin, Flow, Klaviyo, Nano Banana), 40-plus languages, data-access scope (emails, IP, geolocation, browser/OS, order data). Live: https://apps.shopify.com/genlook-virtual-try-on — Wayback snapshot on file: http://web.archive.org/web/20260406225136/https://apps.shopify.com/genlook-virtual-try-on *(6 April 2026 — nearest available capture; re-snapshot at publish to match current review count).* **Exchange rate:** US$1 ≈ A$1.40 (September 2026). **GST:** not stated by the vendor; treated as unconfirmed in the body above, not asserted. **Verification note:** the physique-flattering observation and the "GenLook Studio launched early 2026" detail are attributed to reviewer/third-party commentary in the body, not stated as vendor fact.