> ## Content Index > Fetch the complete content index at: https://www.theaidirectory.com.au/llms.txt > Use this file to discover other available public pages before exploring further. # Price Watch: What Changed in AUD, Week to 26 October 2026 - URL: https://www.theaidirectory.com.au/news-price-watch-australia-2026-10-26/ - Published: 2026-10-25T20:30:00.000Z - Updated: 2026-10-25T20:29:59.000Z - Description: Two plan ladders changed, one API price doubles in December and one of our scores moved. Here is what it means in AUD and whether to switch. - Author: Adam - Tags: News, price-watch, #news Price Watch, week to 26 October 2026. > **TL;DR:** Rytr and Semrush changed their plans. Gemini's API price doubles on 1 December. Claude's price held but our score moved. Nothing here forces a switch today. USD prices are converted at the ECB reference rate of 22 October 2026, 1 USD = 1.4261 AUD, ex-GST. GST-registered businesses quoting an ABN are not charged GST on imported services; other buyers add about 10%. Native AUD prices (Claude, Gemini plans, MYOB) are the vendor's own, GST included. ## What moved | Tool | Was | Now (AUD) | What it means | Our call | Read more | | --------------------------- | ----------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------- | | Rytr | Unlimited US$9 (\~A$13), Premium US$29 (\~A$41) | Lite US$9 (\~A$13), Personal US$19 (\~A$27), Pro US$49 (\~A$70). Premium withdrawn. Bare "$" on the page (USD on 10 October); confirm at checkout | Lite is the old cheap writer, same price. The upgrades sell inbox follow-ups, not writing | Stay on Lite. 13/25 holds | [Rytr review](https://www.theaidirectory.com.au/rytr-review-australia-2026/) | | Semrush | Advanced US$549 (\~A$783) | Custom, demo only. SEO US$139.95 (\~A$200), Starter and Pro+ unchanged | Agencies lose a published planning figure | Wait for a written quote. 16/25 holds | [Semrush review](https://www.theaidirectory.com.au/semrush-review-australia-2026/) | | Cursor | Pro US$20 (\~A$29) | Premium US$30 (\~A$43), Claude or GPT metered on top. Changed 11 to 14 October, confirmed 23 October | About A$14 a month more, plus an uncapped meter | Stay if Grok suits you. Switch to Claude Code on Pro (A$28) if Claude is your daily model | [Cursor, Copilot or Claude Code](https://www.theaidirectory.com.au/news-cursor-pricing-australia-2026-10-23/) | | Gemini API (Gemini 4 Argon) | US$2 in, US$10 out per million tokens (\~A$2.85, \~A$14.26) | Same until 30 November, then US$4 and US$20 (\~A$5.70, \~A$28.52) from 1 December. An early start locks in nothing | Developer bills double in December. App plans unchanged | Wait. Budget the December figure now | [Gemini 4 Argon post](https://www.theaidirectory.com.au/news-gemini-4-argon-australia-2026-10-23/) | | Claude | Pro A$28 annual, 21/25, five stars | Pro A$28 unchanged (23 October). 20/25, four stars, after a data-residency correction | Data is stored in the US on every plan, Enterprise included | Stay on Pro. Onshore files: Claude via Amazon Bedrock in Sydney or Microsoft 365 Copilot | [Claude review, edition 2](https://www.theaidirectory.com.au/claude-ai-review-australia/) | ## Coming up - **30 October.** Meta's new Commercial Terms start. Meta may crawl websites tied to your business. Its AI mistakes are your risk. [What to check](https://www.theaidirectory.com.au/news-meta-commercial-terms-australia-2026/). - **1 November.** MYOB Payroll Only rises from A$15 to A$20 a month, GST included. The per-employee fee goes from A$3 to A$5\. Lite and Pro do not move. [MYOB review](https://www.theaidirectory.com.au/myob-review-australia-2026/). - **1 December.** Gemini API prices double, as above. - **10 December.** The OAIC's automated decision rule starts. If software helps you make a significant decision about a person, your privacy policy must say so. [What it means](https://www.theaidirectory.com.au/news-oaic-adm-guidance-australia-2026/). ## Unchanged and still our pick Stability is information too. The 23 October monitor re-read about 85 tools; no other price moved. - **Claude Pro, A$28 a month annual, GST included.** Re-checked 23 October. Still the plan for weekly Claude users. - **Gemini AI Plus, A$7.99 a month.** Unchanged on Google's Australian plans page, 23 October. Still the plan for drafting, summarising and Gmail help. Argon needs AI Pro at A$32.99. - **GitHub Copilot Pro, US$10 (\~A$14).** Unchanged 23 October. Still the cheapest paid start for a developer, though credits run out under heavy agent work. Price Watch lands every Monday. [Join free](https://www.theaidirectory.com.au/#/portal/signup) and we will email you when a price changes, in AUD, with our call on whether to switch. ## Sources 1. Rytr pricing: https://rytr.me/pricing, read in a browser on an Australian connection, 23 Oct 2026\. Wayback: http://web.archive.org/web/20261020054936/https://rytr.me/pricing (20 Oct 2026, new plans); http://web.archive.org/web/20261005210004/https://rytr.me/pricing (5 Oct 2026, old plans) 2. Semrush pricing, SEO + AI Search: https://www.semrush.com/pricing/seo-ai-search/, read 23 Oct 2026\. Wayback: http://web.archive.org/web/20261022062921/https://www.semrush.com/pricing/seo-ai-search/ (page shell; prices load in the browser) 3. Cursor pricing: https://cursor.com/pricing, read 23 Oct 2026\. Wayback: http://web.archive.org/web/20261022185419/https://cursor.com/pricing 4. Google, Gemini API pricing: https://ai.google.dev/gemini-api/docs/pricing, read 23 Oct 2026\. Wayback: https://web.archive.org/web/20261022191115/https://ai.google.dev/gemini-api/docs/pricing 5. Google, Gemini subscriptions, Australia: https://gemini.google/au/subscriptions/?hl=en-AU, read 23 Oct 2026\. Wayback: https://web.archive.org/web/20261022192207/https://gemini.google/au/subscriptions/?hl=en-AU 6. Claude pricing, as rendered to Australian visitors: https://claude.com/pricing, read 23 Oct 2026\. Wayback: http://web.archive.org/web/20261022182529/https://claude.com/pricing 7. GitHub Docs, Plans for GitHub Copilot: https://docs.github.com/en/copilot/get-started/plans, read 23 Oct 2026\. Wayback: http://web.archive.org/web/20261022191542/https://docs.github.com/en/copilot/get-started/plans 8. MYOB pricing and price-update notice: https://www.myob.com/au/pricing, read 9 Oct 2026 (capture `Dossiers/captures/myob-pricing-2026-10-09.txt`) 9. USD/AUD: European Central Bank reference rates, 22 Oct 2026, 1 USD = 1.4261 AUD (USD 1.1205 and AUD 1.5980 per euro): https://www.ecb.europa.eu/stats/eurofxref/eurofxref-daily.xml --- *Reviewed by Adam for* [*The AI Directory Australia*](https://www.theaidirectory.com.au/)*. Prices verified on vendor pages on the dates shown; check before you buy.*