> ## Content Index > Fetch the complete content index at: https://www.theaidirectory.com.au/llms.txt > Use this file to discover other available public pages before exploring further. # Frase Review Australia 2026: The SEO content optimiser that still bills in USD - URL: https://www.theaidirectory.com.au/frase-review-australia-2026/ - Published: 2026-06-02T23:00:00.000Z - Updated: 2026-10-09T06:30:13.000Z - Description: Frase turns the top-ranking pages for a keyword into a research-backed brief and scores your draft as you write. It's a strong SEO content tool — but it bills Australians in USD, adds GST on top, and hosts nowhere near Australia. Here's the honest read. - Author: Adam - Tags: Marketing & SEO, Frase, #review **17**/25 ★★★★☆ Very Good Frase Verified 21 Sep 2026 Reviewed 3 Jun 2026 Value for Money**3**/5 Ease of Use**4**/5 Feature Depth**4**/5 Australian Fit**3**/5 Reliability & Support**3**/5 From **A$69**/mo · ex-GST · billed in USD (US$49) Your data None for Australia. US company; no stated Australian or non-US hosting region. **The gate:** Five stars need 21+ and Australian Fit of at least 4/5. [Skip to the verdict ](#verdict) > **Verdict (TL;DR):** Frase is the tool to reach for when you write content to rank. Give it a keyword and it reads the top ten Google results in about thirty seconds, pulls out the questions and headings those pages cover, and builds you a brief. Then it scores your draft against that research as you write, so you can see the gaps before you publish. It now also tracks whether your brand shows up in ChatGPT, Perplexity, Claude and Gemini — useful as those engines eat into search. The catch for Australians is the wallet and the map. Frase is a Birmingham, Alabama company that prices in **USD**, adds **GST on top** at checkout for Australian buyers, and publishes no Australian hosting region. The entry **Starter plan is US$49/month (about A$69 before GST)**; the **Professional plan most teams will want is US$129/month (about A$181 before GST)**. It is SOC 2 Type II attested and GDPR-compliant, and it does not train AI models on your content. For an Australian marketer or agency chasing rankings, it's a capable buy — just go in knowing you're paying in US dollars and storing your work offshore. > > *Last reviewed: 3 June 2026 by Adam.* --- ## What Frase is Frase is an AI tool for people who write content to rank in search. The core job is **SEO content optimisation**: you give it a target keyword, it analyses the top ten Google results for that term in about thirty seconds, and it pulls out the topics, questions and headings those competitors cover. From that it builds a **content brief** — an outline you can hand to a writer or work from yourself. The second half of the tool is the part you use while writing. As you draft, Frase gives you a **real-time SEO score** that measures how well your copy covers the topics the top-ranking pages cover, plus suggested terms and competitive benchmarks. The idea is simple: see the gaps in your draft before you publish, not after it fails to rank. Frase has also moved into **AI visibility tracking** — monitoring whether your brand appears in answers from ChatGPT, Perplexity, Claude and Gemini, and reporting share of voice and appearance rates across those engines. It markets this as "generative engine optimisation" (GEO), and it matters as more Australians ask an AI chatbot a question instead of running a Google search. Newer additions let you turn one article into several formats (social carousels, threads, newsletters) and generate pages from structured data. It's made by Frase, a company based in Birmingham, Alabama. Frase says it's "trusted by thousands of content and marketing teams," names customers including Coursera, GitLab, Oracle and Under Armour, and holds a **4.8/5 rating on G2 from more than 500 reviews**. ## What it costs in Australia Here's where Australians need to do the maths. Frase prices in **US dollars** and, because it's a US software vendor selling to an Australian business, **GST is added at checkout** rather than baked into the headline number. So every figure below is a US-dollar price, with an approximate AUD conversion at about 1.40, and another 10% GST on top of that. | Plan | Price (USD/month) | Approx. AUD before GST | What you get | | ---------------- | ----------------- | ---------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Starter** | **US$49** | ≈ A$69 | 1 site, 1 user, 10 AI-optimised articles/month, 50 audit pages/month, 1 monitored domain, 1 brand voice profile | | **Professional** | **US$129** | ≈ A$181 | 3 users (+US$29/extra seat), 40 AI-optimised articles/month, 250 audit pages/month, 5 monitored domains, 5 brand voice profiles, 25 reference documents | | **Scale** | **US$299** | ≈ A$419 | 5 users (+US$29/extra seat), 100 AI-optimised articles/month, 1,000 audit pages/month, 10 monitored domains, unlimited brand voice profiles, multi-channel content | | **Enterprise** | Custom | — | Custom limits, 8 AI platforms tracked, SSO/SAML, white-label portal, dedicated account manager | *Pricing as of 3 June 2026, from frase.io/pricing (shown in USD). AUD conversions are approximate at US$1 ≈ A$1.40 and exclude the GST that's added at checkout for Australian buyers. Annual billing saves 20% across the plans. There's a 7-day free trial with full features and no credit card required. Extra articles, audit pages and visibility prompts can be bought as add-ons.* **Value verdict:** There's no free tier — only a seven-day trial — so you commit early. **Starter at US$49** is tight: ten optimised articles and one user suit a solo marketer, but the article cap bites fast. **Professional at US$129 (about A$181 before GST)** is the realistic plan for a small team or an agency, and at that price Frase is fair for what it does — research plus live scoring in one place. Against the trial-only entry and the USD-plus-GST sting, it earns a solid but not standout value mark. ## How it works in practice Start a document, type your target keyword, and Frase goes and reads the top ten ranking pages. Within about half a minute you get the questions those pages answer, the headings they use and the topics they share — the raw material for a brief. You can build an outline from that in a few clicks, then write straight into Frase's editor. As you write, the **SEO score** climbs or stalls depending on how well your draft covers the terms the top pages cover. It's a concrete signal — not "make it better," but "these five topics are missing." That feedback loop is the reason people buy Frase: it turns ranking research into a checklist you work through. The **AI visibility tracking** is the newer, forward-looking half. It watches whether your brand turns up when someone asks ChatGPT, Perplexity, Claude or Gemini a relevant question, and reports how often and how prominently. For an Australian business trying to stay visible as search habits shift to AI answers, that's a genuinely useful lens — though it's a tracking and reporting tool, not a lever you pull directly. The weakest parts are the newest. **Content atomisation** (turning one article into carousels, threads and newsletters) and **programmatic page generation** are real, but they're bolted around a tool whose heart is research and scoring. Treat them as bonuses, not the reason to buy. ## What it does well - **Fast, useful SERP research.** Reading the top ten results and surfacing their questions and headings in about thirty seconds is the core job, done well. - **Live SEO scoring as you write.** The real-time score turns "is this good enough to rank?" into a specific, fixable checklist of missing topics. - **AI visibility tracking built in.** Monitoring ChatGPT, Perplexity, Claude and Gemini for your brand is a forward-looking feature most rivals don't bundle. - **It doesn't train AI on your content.** Frase states it does not use customer data to develop, improve or train its AI or machine-learning models — a clear, primary-stated position. - **Credible security posture.** SOC 2 Type II attested and GDPR-compliant, with encryption in transit and at rest and SSO/SAML on enterprise. ## What to watch out for - **You pay in US dollars.** Prices are USD with no AUD billing option, so the headline number moves with the exchange rate and your card may add a foreign-transaction fee. - **GST is added on top, not included.** As a US vendor, Frase adds GST at checkout rather than showing a GST-inclusive Australian price — so budget about 10% above the converted figure. - **No Australian data residency.** Frase publishes no AU hosting region; it's a US company (Birmingham, Alabama) with no stated Australian or non-US storage option. Fine for a marketing team, a real question for a regulated buyer. - **No local support.** Support is email only (support@frase.io) — no Australian office, phone line or business hours. - **No free tier.** Only a seven-day trial, so you commit to a paid plan early, and the entry plan's ten-article cap is restrictive. ## Australian fit - **Available in Australia:** Yes — it's a web app, usable from anywhere, with no AU-specific restriction. - **Pricing in AUD:** No. Prices are in USD (Starter US$49, Professional US$129, Scale US$299 per month). - **GST:** Added at checkout, not included in the listed price. - **Data residency:** None for Australia. US company; no stated Australian or non-US hosting region. - **Local support:** None AU-specific — email support only. - **Certifications:** SOC 2 Type II and GDPR-compliant. No IRAP or ISO 27001 advertised. - **Training on your data:** No. Frase states it does not use customer data to train its AI or machine-learning models. ## Alternatives | Tool | Why you might prefer it | | -------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------- | | **Surfer SEO** | A close rival on SERP-driven content optimisation, with a strong real-time content editor — worth comparing head-to-head on price and scoring style. | | **Clearscope** | If you want the most respected, no-frills content-grading tool and will pay a premium for it, with less of Frase's broader workflow. | | **Jasper** | If your main need is AI drafting at volume with brand voice, rather than SERP research and SEO scoring. | ## Bottom line For an Australian marketer or agency that writes content to rank, Frase is a capable, focused buy. It does the hard part well — turning the top ranking pages into a research-backed brief and scoring your draft against them as you write — and its AI visibility tracking is a sensible bet on where search is heading. The honest reasons it lands at 17 rather than higher are all Australian: you pay in US dollars, GST is added on top rather than included, there's no Australian hosting region and no local support. None of that breaks the tool, but it means an Australian buyer pays a little more, in a foreign currency, to store their work offshore. **Professional at US$129/month (about A$181 before GST)** is the plan most teams should weigh up; take the seven-day trial first and feel the workflow before you commit. ## Score | Criterion | Score | Notes | | --------------------- | --------- | -------------------------------------------------------------------------------------------------------------------------------------------------------- | | Value for Money | 3/5 | Capable research-plus-scoring in one tool, but trial-only entry, no free tier and a tight Starter cap; Professional is fair at US$129 | | Ease of Use | 4/5 | Keyword-to-brief in about thirty seconds and a clear live SEO score; a learning curve on the deeper SEO features | | Feature Depth | 4/5 | Strong core (SERP research, briefs, live scoring) plus AI visibility tracking and newer, less-mature atomisation tools | | Australian Fit | 3/5 | Available and usable here, no AI training on your data and SOC 2 attested — but USD pricing, GST added on top, no AU data residency and no local support | | Reliability & Support | 3/5 | 4.8/5 on G2 from 500+ reviews and a credible security posture, but support is email-only with no AU presence | | **Total** | **17/25** | ⭐⭐⭐⭐ Very Good | Update history - **21 Sep 2026** — *Currency re-checked — still USD.* Read in an Australian browser: three structured-data blocks carry `"priceCurrency":"USD"` and the page prints the code "USD" in its own text. No AUD option. No change to the review or the score. Wayback capture pending (archive.org unavailable 21 Sep 2026). - **3 Jun 2026** — First reviewed. ## Frequently asked questions ### Is Frase available in Australia? Yes. It's a web app usable from anywhere, with no AU-specific restriction. ### Does Frase charge in AUD? No. Prices are in US dollars — Starter US$49, Professional US$129, Scale US$299 per month — and GST is added at checkout, not built into the headline number. Budget about 10% above the converted figure. ### Is there a free plan or trial? No free tier — only a seven-day free trial with full features and no credit card required. Take the trial and feel the workflow before you commit, because the entry plan's ten-article cap is restrictive. ### Does Frase train AI on my content? No. Frase states it does not use customer data to develop, improve or train its AI or machine-learning models. It's SOC 2 Type II attested and GDPR-compliant. ### Which plan should an Australian team buy? Professional at US$129/month (about A$181 before GST) is the realistic plan for a small team or agency. Starter at US$49 suits a solo marketer until its ten-article cap bites. ## Read next - Category guide: [Best AI Marketing & SEO Tools in Australia 2026](https://www.theaidirectory.com.au/best-ai-marketing-seo-tools-australia-2026/) - [Pomelli Animate review](https://www.theaidirectory.com.au/review-pomelli-animate-australia-2026/) - [Clearscope review](https://www.theaidirectory.com.au/review-clearscope-australia-2026/) ## Sources 1. Frase pricing (plan names, USD prices, article/audit/seat limits, annual discount, trial, add-ons) — [frase.io/pricing](https://www.frase.io/pricing/?ref=theaidirectory.com.au) — Wayback: [archived 3 Jun 2026](https://web.archive.org/web/20260604002541/https://www.frase.io/pricing) — checked 3 June 2026 2. Frase homepage (product description, SERP analysis, SEO/GEO scoring, AI visibility tracking, customers, G2 4.8/500+ reviews) — [frase.io](https://www.frase.io/?ref=theaidirectory.com.au) — Wayback: [archived 3 Jun 2026](https://web.archive.org/web/20260604002541/https://www.frase.io/) — checked 3 June 2026 3. Frase security & compliance (SOC 2 Type II, GDPR, encryption, SSO/SAML) — [frase.io/security](https://www.frase.io/security?ref=theaidirectory.com.au) — Wayback: [archived 3 Jun 2026](https://web.archive.org/web/20260604002621/https://www.frase.io/security) — checked 3 June 2026 4. Frase privacy policy (US base — Birmingham, Alabama; no stated data residency; no AI training on customer data; support email) — [frase.io/privacy-policy](https://www.frase.io/privacy-policy/?ref=theaidirectory.com.au) — Wayback: [archived 3 Jun 2026](https://web.archive.org/web/20251014232927/https://frase.io/privacy-policy/) — checked 3 June 2026 *Secondary (context only): G2 listing — used only to note the aggregate rating Frase publishes, not relied on for any primary fact.* --- *The AI Directory Australia is an independent editorial publication. We don't accept payment for positive reviews. Read our Methodology and Affiliate Disclosure pages.* *Reviewed by* [*Adam*](mailto:adam@theaidirectory.com.au) *for* [*The AI Directory Australia*](https://www.theaidirectory.com.au/)*. First published 3 June 2026.* ---