> ## Content Index > Fetch the complete content index at: https://www.theaidirectory.com.au/llms.txt > Use this file to discover other available public pages before exploring further. # Durable vs Mixo (2026): Run a Business or Test an Idea? - URL: https://www.theaidirectory.com.au/compare-durable-vs-mixo-australia/ - Published: 2026-06-29T23:00:00.000Z - Updated: 2026-10-09T06:40:35.000Z - Description: Durable stands up a whole micro-business; Mixo validates whether an idea has legs. Both bill in USD. Here's which one an Australian sole trader should actually buy. - Author: Adam - Tags: AI Website & App Builders, AI Website Builder, #comparison Head-to-head verdict [**16**/25DurableWinner](https://www.theaidirectory.com.au/review-durable-australia-2026/)[**17**/25Mixo](https://www.theaidirectory.com.au/review-mixo-australia-2026/) **Our pick: Durable.** The verdict below says who should buy the other. *Pricing figures updated 6 September 2026: USD prices are converted at the current rate (1 USD ≈ 1.40 AUD, verified 5 September 2026) and shown ex-GST, replacing the retired 1.55 + GST basis. A GST-registered Australian business that supplies its ABN is not charged GST on an imported digital service; other buyers should allow \~10% on top (*[*Methodology*](https://www.theaidirectory.com.au/methodology/)*).* > **Verdict (TL;DR):** These two AI builders solve different problems. Durable stands up a whole micro-business — site, CRM and invoicing — in about 30 seconds. Mixo spins up a landing page and email waitlist in about a minute to test whether an idea has legs. Buy **Durable** if you're already trading and want a presence plus a starter toolkit today. Buy **Mixo** if you're validating an idea and want the cheapest possible way to see if anyone bites. Both bill in USD. For the typical Australian sole trader running a real local service business, **Durable wins on utility** — with one caveat: invoice from your accounting software, not from Durable. > > *Compared 30 June 2026 by Adam. Based on our* [*Durable review*](https://www.theaidirectory.com.au/review-durable-australia-2026/) *(16/25) and* [*Mixo review*](https://www.theaidirectory.com.au/review-mixo-australia-2026/) *(17/25).* ## The tension Both tools promise the same magic: describe your business in a sentence, get a live website in under a minute. Both deliver on that. But they part ways the instant you ask what the site is *for*. Durable wants to run your business. Each paid plan bundles a basic CRM, invoicing, an AI marketing assistant and a logo studio around the site. The pitch is "stand up your whole micro-business in an afternoon." It suits the plumber, cleaner or mobile groomer who is already trading and needs a presence — plus a few tools to chase leads and bill customers. Mixo wants to test an idea. It builds a single landing page with an email signup form, then gets out of the way. There is no shopping cart, no product catalogue, no invoicing. The pitch is "launch a lead-generating website in 60 seconds," per Mixo's own homepage. It suits the founder or side-hustler who wants to know if anyone cares before spending a cent. So the real question isn't "which builds a better website." It's "are you running a business, or testing whether you have one?" ## What each one costs in Australia Neither tool bills in Australian dollars. Both charge in USD through standard online checkout, so any AUD figure below is our conversion at \~1.40, shown ex-GST. Confirm the exact charge and tax line at checkout. | | Durable | Mixo | | -------------------- | -------------------------------------------------------------------------------------------- | ------------------------------------------------------------------- | | **Free tier** | Yes — basic site on a free subdomain, 5 AI images/mo, 10 AI chats/mo, CRM up to 10 customers | Yes — 1 page on a Mixo subdomain, hosting, SSL, Mixo branding shown | | **Entry paid** | Launch — US$25/mo (US$22/mo annual) ≈ A$31–47/mo | Paid entry — \~US$6/mo ≈ A$8/mo | | **Top paid** | Grow — US$49/mo (US$41/mo annual) ≈ A$57–69/mo | See note below | | **Billing currency** | USD only | USD only | | **AUD pricing** | No | No | | **GST tax invoice** | No native AU GST invoice | No confirmed AU billing entity | Two notes on the numbers. Durable's Grow plan is now **US$49/mo** (US$41/mo annual), down from the US$99 we recorded in June. We re-checked the live pricing page for this comparison and the figure has dropped — a material change we'll fold into the standalone review on its next update. Mixo's paid pricing is genuinely unsettled. Mixo's own homepage schema shows paid pricing topping out around US$6/mo, while older third-party directories still list "Basic / Growth / Premium" tiers at US$9 / US$19 / US$39\. Mixo's help centre names the current paid tiers "Business" and "Premium" but lists no prices. Treat the entry figure as indicative and confirm at checkout. The headline is simple. Mixo is far cheaper — a few dollars a month, or free. Durable costs real money because you're paying for the CRM, invoicing and marketing agents, not just the page. ## Feature diff | Feature | Durable | Mixo | | --------------------------------- | -------------------------------- | --------------------------------------- | | Build time | \~30 seconds | \~60 seconds | | Output | One-page templated business site | Single landing page | | Multi-page | Limited | Hard page ceilings by plan | | CRM | Yes (entry-level) | No | | Invoicing / payments | Yes (US-centric) | No — no cart, no Buy Now button | | Email / waitlist capture | Via forms | Yes — built-in, exportable from day one | | AI marketing (blog, lead replies) | Yes | No | | Logo / brand studio | Yes | No | | Ecommerce | No | No | | Custom domain | Launch plan and up | Paid plans | | Design control | Shallow | Shallow | | Data export / portability | No site export | Email list exportable; no site export | Read the table and the split is obvious. Durable is wider — it does more things, none of them deeply. Mixo is narrower — it does one thing, and does it superbly. Durable's advantage is the bundle. For a brand-new sole trader, having a site, a place to store customers and a way to draft a blog post in one login removes real friction. The catch is that every tool is entry-level. The CRM and invoicing are fine for your first hundred customers, not a growing operation, and the one-page sites resemble each other. Mixo's advantage is focus. The 60-second claim is close to true, the free plan lets you publish a live page for nothing, and email signups land in a dashboard you can export to any marketing tool. That is exactly the kit an idea-validation page needs. But the moment you want to sell something or grow past a handful of pages, you hit a wall and rebuild elsewhere. Neither tool lets you export the site itself. With both, you're building on rented land. ## Australian fit This is where both tools show their limits, and where they differ in an interesting way. **Durable** is a US company based in San Francisco. It bills in USD with no local GST tax invoice, and — more pointedly — its *invoicing feature* is US-centric. A builder that invites you to send invoices but doesn't handle Australian GST or BAS is a mismatch for the exact sole trader it targets. There's no Australian hosting region, the AI copy defaults to US spelling and business framing unless corrected, and support is online-only on US time. We scored Durable's Australian Fit **2/5**. The practical workaround: use the site, but invoice from Xero, MYOB or QuickBooks, not from Durable. **Mixo** has the more surprising story. It was founded by Adam Arbolino and is based in Sydney (per Crunchbase), making it one of the very few AI website builders in this category that is actually Australian. But "founded in Australia" is not "built for Australian customers." There's still no AUD billing, no confirmed Australian data residency, and no Australia-specific compliance language beyond a general GDPR mention. We scored Mixo's Australian Fit **3/5** — one point ahead of Durable, largely on the local-founder timezone and market-understanding edge. For a simple lead-capture page holding no sensitive data, none of Mixo's gaps are dealbreakers. For anyone in finance, legal or health collecting client details, the unconfirmed data residency is a reason to ask the vendor directly before publishing. On GST, both tools leave you to keep the receipt and check the tax line yourself — neither issues a clean Australian tax invoice. Neither tool clears the Australian Fit ≥ 4/5 bar, so neither can wear five stars or be named a category Top Pick. That's a category-wide problem: for a builder that bills you like an Australian business, our Top Pick remains [Wix](https://www.theaidirectory.com.au/review-wix-australia-2026/). ## Who buys which **Buy Durable if you're already trading.** You're a mobile groomer, a cleaner, a consultant, a tradie — you have customers today and need a web presence plus a light toolkit to manage them. Durable's speed and bundle earn their keep. Accept the USD billing, ignore the built-in invoicing, and treat it as a fast starting line you'll graduate from once you pass your first hundred customers. It scored 16/25 in our review. **Buy Mixo if you're testing an idea.** You have a hunch, not a business. You want to publish a landing page, run some traffic at it, and see if the emails come in — this week, for free or a few dollars. Mixo does that better than almost anything, and the Sydney-founder angle is a pleasant bonus. It scored 17/25\. But don't mistake it for a long-term home; the day you need to sell something, you'll be rebuilding elsewhere. **The verdict for the typical Australian buyer.** Mixo scores one point higher, but the two aren't really competing for the same wallet. For the reader this comparison is written for — a sole trader running a local service business — **Durable is the more useful tool**. It gives you an actual business presence plus a starter toolkit, where Mixo gives you a test page and a waitlist. That extra utility is worth the higher price and the USD billing, provided you invoice from your accounting software instead of Durable's US-centric feature. If you're not yet trading — if you're still asking whether the idea works at all — flip the recommendation. Spend nothing on Mixo, prove the demand, then build the real thing. And if you can stretch the budget and want a site you won't outgrow in six months, both of these are a starting line, not a destination: [Wix](https://www.theaidirectory.com.au/review-wix-australia-2026/) is where most Australian businesses should end up. Update history - **24 Sep 2026** — **The AUD column was never grossed up for GST, and every word around it said it was.** The header read *“gross-up; GST unconfirmed”* and the note beneath described a 10% uplift — while the figures themselves are plain conversions at 1.4045\. Checked before changing a word: across the 63 files carrying this wording, **141 rows convert at 1.4045 and none at 1.4045 × 1.10**. **No figure changed here; only the description of them did.** Two things were wrong beyond the arithmetic: *gross-up* names a tax uplift and was being used for a currency conversion, and *GST unconfirmed* is stale — our GST rule settled it on 5 September 2026, and a GST-registered Australian business supplying its ABN is **not charged GST** on an imported digital service. **No USD price moved and no score changed.** `reviewed:` untouched per our dating rule. ## Read next - [Durable Review Australia 2026](https://www.theaidirectory.com.au/review-durable-australia-2026/) - [Mixo Review Australia 2026](https://www.theaidirectory.com.au/review-mixo-australia-2026/) - Category guide: [Best AI Website & App Builders in Australia 2026](https://www.theaidirectory.com.au/best-ai-website-builders-australia-2026/) ## Sources 1. Durable pricing — https://durable.com/pricing — checked 30 June 2026 (Free US$0; Launch US$25/mo, US$22/mo annual; Grow US$49/mo, US$41/mo annual; USD billing). Wayback snapshot to be captured on publish. — [Wayback 3 September 2026](https://web.archive.org/web/20260903164036/https://durable.com/pricing) 2. Mixo free-plan help page — https://www.mixo.io/help/does-mixo-have-a-free-plan/ — checked 30 June 2026 (free-plan inclusions; paid tiers named "Business" and "Premium", no prices listed). Wayback snapshot to be captured on publish. — [Wayback 17 May 2026](https://web.archive.org/web/20260517091659/https://www.mixo.io/help/does-mixo-have-a-free-plan/) 3. Mixo homepage — https://www.mixo.io/ — "60 seconds" wording, feature claims (primary). Checked 30 June 2026\. Wayback snapshot to be captured on publish. — [Wayback 1 August 2026](https://web.archive.org/web/20260801083915/https://www.mixo.io/) 4. Crunchbase: Mixo — https://www.crunchbase.com/organization/mixo-9545 — founder and Sydney location (secondary). Checked 30 June 2026\. Wayback snapshot to be captured on publish. 5. AID Durable review (score 16/25, Australian Fit 2/5) — internal, 7 June 2026. 6. AID Mixo review (score 17/25, Australian Fit 3/5) — internal, 20 June 2026. --- *The AI Directory Australia is an independent editorial publication. We don't accept payment for positive reviews. Read our* [*Methodology*](https://www.theaidirectory.com.au/methodology/) *and* [*Affiliate Disclosure*](https://www.theaidirectory.com.au/affiliate-disclosure/)*.*